Technology meets Training

Technology meets Training

When a new product enters the market, it takes more than a presentation. It takes people who truly understand it. A product launch is a special moment: lots of energy, lots of attention, lots of expectation. But between “world premiere” and a successful market launch...
It’s not the feedback that lingers

It’s not the feedback that lingers

Or rather:It’s not the feedback that lingers, but the reaction to it. Picture this: Monday morning, just after eight. The first customer is at the service desk of a workshop. Friendly, but tense: “To be honest, last time everything took much longer than...
Europe’s hesitation

Europe’s hesitation

Why softening the phase-out of combustion engines is a strategic mistake As someone who has followed, supported and advocated the development of electric mobility for decades, I observe Europe’s current political decisions with growing concern – not for ideological...