The Renault Garage Dubach, in the Swiss canton of Solothurn, has shown how it’s done: innovation means taking new paths, entering into dialogue, and offering customers something special. At a customer event, the focus was on infotainment. With lectures – from physiotherapy to life-kinetics to e-mobility – it became clear: change requires movement.

Electromobility is more than technology. It is a mindshift.

Let us ask ourselves one question: what would have happened if people had not dared to move from the carriage to the automobile?
Progress begins where we question what is familiar. Change often feels uncomfortable, but this is precisely the breeding ground for development.

E-Mobility in Everyday Life – Practical Questions

At the event, Hubert Ortner, CEO of Formation4You, answered questions that concern many:

• Charging stations: By now, more than 800,000 public charging points are available in Europe – over 32,000 in Austria, 14,000 in Switzerland, and 175,000 in Germany.
• Range: Modern electric cars achieve between 250 km in the small car segment and more than 700 km in premium vehicles, depending on model and battery.
• Production: Did you know that batteries are increasingly being produced in Europe, thereby reducing dependence on China?
• Terminology confusion: BEV, HEV, PHEV – behind the abbreviations stand different forms of e-mobility. Whether pure electric vehicle, hybrid, or plug-in hybrid – those who know their needs will find the right model.

Change works by recognising old patterns, being ready to question them, daring to try new experiences, and step by step establishing new habits.

In relation to e-mobility, change can be described as follows:

Awareness & reflection: Realising that traditional combustion cars are no longer the only or sustainable solution, and that switching to electric vehicles makes sense.

Trying & gathering first experiences: Test drives, testing a charging station, becoming familiar with range, charging times, and battery technology.

Integration & routine: When e-mobility becomes part of everyday life: regular charging, using the electric car for commuting or travelling, gaining trust in the new technology.

Stepping up to E-Mobility – Step by Step

Switching to an electric car is like a mountain hike: at the beginning, the summit still seems far away. You look at the route, consider the necessary equipment – this is the phase of awareness. Then the journey begins: test drives, testing charging, checking range – small steps that build trust. With every kilometre driven, you gain confidence, and suddenly the summit is within reach: e-mobility is everyday life, comfortable, reliable, and part of your own route. Whoever masters the first incline soon realises: change brings not only challenges, but also joy and new opportunities.

From Myths to Mindshift

E-mobility is not an end in itself, but a step towards the future. It requires us to question cherished habits and try new things. Just as Renault Garage Dubach demonstrates: in dialogue with customers, with practical answers – and with the courage to see change as an opportunity.

Would you also like to offer your customer contacts real experiences? Feel free to contact us for an exchange with added value.