E-Mobility Requires New Sales Approaches
When around 100 sales leaders from all over the world – from Mexico to China, from process development to key account management – gather in one place, it’s clear: it’s about more than just numbers and strategies.
The global sales meeting of Hirschmann Automotive, a leading supplier of connectors, cable and sensor systems for the automotive industry, was all about transformation. At its core: the shift towards e-mobility– and the question of how sales teams can not just follow but shape this change.
Out of the comfort zone – into the dialogue
The message was clear: Digital meetings alone are no longer enough. Personal contact with customers and colleagues is more important than ever – especially in a fast-changing industry. Under the motto „Out of the Box“ in-person encounters were intentionally prioritised – a strong signal for real cultural change.
E-Mobility as a driver of new sales formats
Sales demands are changing – with e-mobility comes a need for flexible training formats that work globally but have local impact. Project leads, team leaders and sales managers must face new questions: How do you build trust across continents? How does technical knowledge become a compelling customer message? How do you stay agile in a dynamic market?
Global perspectives – thinking, acting and learning together
Particularly impressive: a Chinese colleague’s input on the automotive market in China – a market already driven by e-mobility. These international perspectives provide deeper understanding of opportunities, differences and success factors across the globe.
Our conclusion:
The transition to e-mobility is not only a technical challenge, but above all a human one. Successful companies like Hirschmann Automotive therefore invest not only in products, but in teams, skills and dialogue.
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