Expertise: Hubert Ortner in Dialogue at “Go 2050”
What will drive the future of mobility? What role will the automotive industry play in this transformation – and how are customer expectations evolving? These questions were central to the Forums „Go 2050“, held in late April/early May in Switzerland’s Valais region. Among the participants: Hubert Ortner, founder and CEO of Formation4You, as a representative of the automotive sector
Rethinking Mobility – Practical Perspectives
The forum brought together experts from government, energy, research, and industry – aiming to develop shared solutions for sustainable mobility by 2050. Here are the key visions for the automotive industry:
Salespeople Will Become Mobility Advisors
The traditional model of car dealerships will soon be obsolete. Instead, garages and dealers will transform into consultants for personalized mobility solutions – such as carsharing, rentals, or multimodal offerings. Mobility won’t be bought but booked – tailored to needs, routes, and situations.
“In the future, today’s salespeople will evolve into mobility advisors and service providers. It’s no longer just about selling a vehicle but delivering the right mobility solutions – whether public, private, or through cross-company collaboration.”
E-Mobility Starts in the Mind
Ortner speaks from experience: he drives ~70,000 km annually in electric vehicles – and has for years. To him, e-mobility symbolizes openness to change – not just technologically, but mentally.
“If you’re willing to adapt your habits, far more is possible than you might think. Five years ago, I couldn’t imagine driving exclusively electric – now it’s my everyday reality.”
He also stresses that e-mobility alone isn’t the solution sein kann. New concepts are needed to optimize resource use and improve access.
Challenges and Opportunities for the Industry
Change brings uncertainty – but also potential. Ortner sees the industry’s future in enhanced advisory expertise, innovative business model and deep digital integration. Autonomous driving, app-based booking, and connected services will redefine mobility behavior.
“Perhaps we’ll no longer sell cars tomorrow, but mobility services – ensuring the system works for everyone.”
Collective Over Individual – Mobility as a Shared Good
A key trend Ortner highlights: sharing and collectivization. Shared vehicles maximize efficiency – easing pressure on cities, the environment, and infrastructure.
The technology is ready, he says – but societal willingness to rethink ownershiph and embrace new approaches is critical.
Conclusion: Change Can Be Shaped – With clear insights and practical examples, Hubert Ortner brought the automotive perspective to the “Go 2050” dialogue on sustainable mobility. For him, one thing is certain: the future belongs to flexible, digital, and shared mobility solutions. The industry must actively shape this transition – through openness, advisory excellence, and innovation.
The broadcast, aired on Rhône TV, can be viewed here in the original French version.
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