Certified. Competent. Future oriented.
Selling means understanding – from the first customer inquiry to the vehicle handover. With the Certified Sales Program, Daimler Truck Austria and Formation4You rely on a practical and certified sales training programme that prepares new and experienced sales professionals specifically for their role in the modern truck business.
The programme is tailored to the requirements of the Austrian market and is aimed at new salespeople as well as career changers in sales. The goal is to accompany the entire customer journey professionally – from the first contact through consulting and negotiation to delivery – and to create an all-round positive experience for the customer.
A structured learning path with practical content
The Certified Sales Program combines digital learning formats with intensive in-person phases, offering a varied and practice-oriented training experience. After the kick-off, several e-trainings and Virtual Classroom Trainings (VCTs) follow, before participants deepen and apply their knowledge in three in-person camps (each lasting three days) in the Salzburg region.
Each camp includes product topics in addition to sales topics, ensuring an optimal connection between theory and practice. The training concludes with a face-to-face certification that documents the learning success and officially recognises participants as Certified Sales Professionals.
Content that inspires – and has lasting impact
The focus is on the topics that make a difference in everyday sales work:
- Product expertise on the Daimler Truck portfolio
- Sales and negotiation techniques
- Professional objection handling and argumentation
- Building and understanding one’s own job profile
- Designing the entire customer journey
This means the programme covers all essential areas of competence that salespeople need today to advise customers holistically and lead them successfully to the conclusion.
Team spirit and personal development
During the certification programme, the group grows closely together. Participants exchange ideas not only during training but also stay in touch outside the programme to support each other and learn from one another. This strong network is a key success factor – and ensures long-term impact far beyond the programme itself.
Conclusion
With the Certified Sales Program, Daimler Truck Austria has created a future-oriented qualification format that prepares sales professionals optimally for their role in the market. By combining digital learning units, in-person phases, and intensive practical orientation, a learning process is created that motivates, strengthens, and has a lasting effect.
The certified sales training shows how successfully modern learning journeys can be designed – practice oriented, dynamic, and with a clear focus on people at the centre.
If we can accompany you in developing your sales team, we would be delighted to hear from you!