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\u201cwhy bother with training? Ai can teach us all that.\u201d We hear this more and more often. And it isn\u2019t entirely wrong. Artificial intelligence has become part of everyday working life. It summarises product information in seconds, creates learning plans, answers questions around the clock and comes up with fresh ideas when you\u2019re stuck.<\/p>\n
Those who do without ai today fall behind. But those who believe it can replace learning together lose something else.<\/p>\n
At formation4you, we use ai ourselves, and gladly. It helps us structure content, adapt training to different markets, keep track of learning progress and take care of repetition. It never gets tired and never forgets anything. For the framework of a training programme, it\u2019s an excellent partner.<\/p>\n
But a sales conversation, or a one-to-one between a manager and a team member, doesn\u2019t take place on a screen. It happens between people, with uncertainty, emotions, pauses and unexpected questions. That\u2019s exactly what you can\u2019t learn by reading a text, or by getting an ai summary of one.<\/p>\n
On top of that, there\u2019s a trend we see in many teams. Communication is becoming ever more digital, shorter and more written. Younger generations in particular have grown up with messages, not conversations. The ability to speak freely, to listen and to engage with the person in front of you can no longer be taken for granted. And yet, day after day, it makes the difference between success and failure.<\/p>\n
An example from one of our training sessions. A group of sales consultants, a new electric vehicle, lots of technical data. The mood is reserved; some look sceptical. Our trainer puts the documents aside, asks the group a simple question and turns the answer into a role play. Ten minutes later, people are laughing, discussing, trying things out. The data hasn\u2019t changed. What has changed is how the participants feel about it.<\/p>\n
That\u2019s what training is all about: presence, improvisation and the ability to meet people where they are. People who feel at ease dare to try. And people who dare sell with conviction.<\/p>\n
So for us, the question isn\u2019t: human or machine? It\u2019s: Who does what best?<\/strong><\/p>\n Ai builds the framework. It prepares, structures, supports learners between sessions and keeps track of what has already been achieved. People bring it to life: trust, enthusiasm and genuine connection.<\/p>\n That way, we keep up with technology without losing what lies at the heart of learning: the exchange between people.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.9″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.9″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.9″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”en\/contact4you\/” button_text=”Contact us” _builder_version=”4.27.9″ _module_preset=”default” global_colors_info=”{}” min_height=”79.8px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Why training matters more than ever in the age of artificial intelligence \u201cwhy bother with training? Ai can teach us all that.\u201d We hear this more and more often. And it isn\u2019t entirely wrong. Artificial intelligence has become part of everyday working life. It summarises product information in seconds, creates learning plans, answers questions around […]<\/p>\n","protected":false},"author":4,"featured_media":4621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-4629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting-organizational-developmente"],"acf":[],"yoast_head":"\n