{"id":3335,"date":"2025-11-18T10:19:47","date_gmt":"2025-11-18T10:19:47","guid":{"rendered":"https:\/\/www.formation4you.com\/digitalisation-in-the-training-sector\/"},"modified":"2025-11-24T21:29:35","modified_gmt":"2025-11-24T21:29:35","slug":"digitalisation-in-the-training-sector","status":"publish","type":"post","link":"https:\/\/www.formation4you.com\/en\/digitalisation-in-the-training-sector\/","title":{"rendered":"Digitalisation in the training sector"},"content":{"rendered":"

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Synergies between humans and technology<\/h2>\n

At the end of October, the World Class Business Leaders Conference took place in Leipzig, where Hubert Ortner, Managing Director of Formation4You, together with Andreas Kostelecky, Managing Director of Maxus Motors Austria, gave a presentation on the topic \u201cDigitalisation in the training sector \u2013 synergies between humans and technology\u201d.<\/p>\n

Initial situation and challenges<\/strong><\/h3>\n

The trainees come from very different functions \u2013 technicians, salespeople and managers each have their own needs and different learning profiles. In many sales and service networks, the following applies: technicians expect concrete technical content and applications, salespeople need argumentation and conversation skills, managers want strategic orientation and change competence. <\/p>\n

The challenge lies in reaching asynchronous recipients precisely \u2013 that means addressing different target groups with different expectations and learning prerequisites in one meaningful overall process.<\/p>\n

What is crucial is that the counterpart remains visible and audible \u2013 digital formats must not degenerate into anonymous monologue platforms, otherwise motivation and engagement suffer. It is not primarily an IT challenge but a cultural issue. <\/p>\n

\u201cThe most important challenge in digital training formats is getting people into action. The human being is at the centre. Technology can strengthen and reinforce, but not replace.\u201d \u2013 Hubert Ortner<\/p>\n

Solutions: Hybrid learning formats as the key<\/strong><\/h3>\n

To meet this challenge, Ortner and Kostelecky rely on hybrid formats:<\/p>\n

    \n
  • An initial online part with technical introduction and knowledge development (e.g. via Virtual Classroom, 60 to max. 90 minutes)<\/li>\n
  • This is followed by an in-person phase (face-to-face) in which joint activities, exchange and practical application are the focus.<\/li>\n<\/ul>\n

    The advantage: <\/strong>Each participant comes to the in-person session with a certain level of prior knowledge. This increases effectiveness and emotional involvement. At the same time, a real sense of community and networking is created during the face-to-face event, which is particularly important for target groups with different backgrounds. <\/p>\n

    A concrete example: At Maxus and Formation4You, technicians and sales advisors were trained together, even though these groups usually have little contact. They completed different Virtual Classroom trainings (technical or sales-oriented) \u2013 and then met together in the in-person training, accompanied the hands-on vehicle work and exchanged their perspectives. This resulted not only in learning transfer but also in cross-departmental understanding and collaboration <\/p>\n

    Training competence and didactics<\/strong><\/h3>\n

    Another critical success factor: Trainers must be didactically fit in digital environments. Online and hybrid formats require different skills than classic in-person training \u2013 for example, moderation in virtual rooms, activation of participants, interactive tools and transfer tasks. Good implementations of this kind lead to higher learning motivation and acceptance. <\/p>\n

    Studies show that conscious integration of human-technology synergies in the learning context improves learning and transfer performance. This is the case, for example, in the study \u201cHuman\u2013AI Synergy for Future Learning\u201d: it emphasises that technology must complement, not replace, the learning process; and that learners must be actively involved. Quelle: https:\/\/singteach.nie.edu.sg\/2024\/04\/29\/human-ai-synergy-for-future-learning)<\/p>\n

    Looking ahead: Learning of the future \u2013 today<\/strong><\/h3>\n

    Ortner and Kostelecky clearly focus on upcoming trends:<\/p>\n

    Personalisation and AI: <\/strong>Learning formats are increasingly personalised with AI support, for example through individualised tasks, adaptive learning paths or simulations.<\/p>\n

    Situational learning:<\/strong> In areas such as service reception or complaint management, role plays, simulations or virtual reality (VR) can depict training situations realistically.<\/p>\n

    Human + technology = team: <\/strong>Technology is not understood as a replacement but as a tool that amplifies human experience. Studies on human-machine synergy show that effective cooperation between humans and technology goes beyond efficiency \u2013 it promotes innovation, engagement and sustainable change. (Source: https:\/\/eajournals.org\/ejcsit\/wp-content\/uploads\/sites\/21\/2025\/07\/Automation-and-Human-Synergy.pdf) <\/p>\n

     <\/p>\n

    Aber machen Sie sich selbst ein Bild – den ganzen Vortrag k\u00f6nnen Sie hier sehen:<\/h3>\n

    [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=ckJe6BHKPhY” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_video][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

    Takeaways for decision-makers and companies<\/strong><\/h3>\n
      \n
    • Digitalisation only succeeds with the human at the centre.<\/li>\n
    • Technology alone is not enough; learning culture, motivation and participation are decisive.<\/li>\n
    • A good partnership between companies and training agencies is essential. Only together can requirements be understood and suitable formats developed. <\/li>\n
    • Learning remains alive when humans and technology work together. Hybrid formats combine flexibility, practical transfer and community \u2013 ideal for heterogeneous target groups. <\/li>\n
    • Teams develop across functional and knowledge boundaries. When technicians, salespeople and managers learn together, cross-departmental understanding and collaboration arise. <\/li>\n<\/ul>\n

      Conclusion<\/strong><\/p>\n

      The world of training is changing \u2013 faster than ever. But the change is not primarily technical, but cultural. At Formation4You we understand: technology can amaze, humans can connect \u2013 and only when both interact does true learning success emerge. Together with partners such as Maxus Motors, we shape learning environments that prepare for the future \u2013 for people, for organisations, for markets.
      If you are interested in how we can jointly transform your training environment \u2013 we look forward to the exchange. <\/p>\n

      If you are interested in how we can transform your training landscape together, we look forward to hearing from you.<\/p>\n

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      Synergies between humans and technology At the end of October, the World Class Business Leaders Conference took place in Leipzig, where Hubert Ortner, Managing Director of Formation4You, together with Andreas Kostelecky, Managing Director of Maxus Motors Austria, gave a presentation on the topic \u201cDigitalisation in the training sector \u2013 synergies between humans and technology\u201d. Initial […]<\/p>\n","protected":false},"author":3,"featured_media":3276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-3335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-training-insights-en"],"acf":[],"yoast_head":"\nDigitalisation in the training sector - Formation4you<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.formation4you.com\/en\/digitalisation-in-the-training-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalisation in the training sector - Formation4you\" \/>\n<meta property=\"og:description\" content=\"Synergies between humans and technology At the end of October, the World Class Business Leaders Conference took place in Leipzig, where Hubert Ortner, Managing Director of Formation4You, together with Andreas Kostelecky, Managing Director of Maxus Motors Austria, gave a presentation on the topic \u201cDigitalisation in the training sector \u2013 synergies between humans and technology\u201d. 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