{"id":2533,"date":"2025-05-05T10:37:00","date_gmt":"2025-05-05T10:37:00","guid":{"rendered":"https:\/\/www.formation4you.com\/the-future-of-mobility\/"},"modified":"2025-06-06T11:49:27","modified_gmt":"2025-06-06T11:49:27","slug":"the-future-of-mobility","status":"publish","type":"post","link":"https:\/\/www.formation4you.com\/en\/the-future-of-mobility\/","title":{"rendered":"The Future of Mobility"},"content":{"rendered":"

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Expertise: Hubert Ortner in Dialogue at “Go 2050”<\/strong><\/h2>\n

What will drive the future of mobility? What role will the automotive industry play in this transformation \u2013 and how are customer expectations evolving? These questions were central to the Forums \u201eGo 2050\u201c<\/strong><\/a>, held in late April\/early May in Switzerland\u2019s Valais region. Among the participants: Hubert Ortner, founder and CEO of Formation4You<\/em>, as a representative of the automotive sector <\/p>\n

Rethinking Mobility \u2013 Practical Perspectives<\/strong><\/h3>\n

The forum brought together experts from government, energy, research, and industry \u2013 aiming to develop shared solutions for sustainable mobility by 2050. Here are the key visions for the automotive industry: <\/p>\n

Salespeople Will Become Mobility Advisors<\/strong><\/h3>\n

The traditional model of car dealerships will soon be obsolete. Instead, garages and dealers will transform into consultants for personalized mobility solutions<\/strong> \u2013 such as carsharing, rentals, or multimodal offerings. Mobility won\u2019t be bought but booked<\/strong> \u2013 tailored to needs, routes, and situations. <\/p>\n

“In the future, today\u2019s salespeople will evolve into mobility advisors and service providers. It\u2019s no longer just about selling a vehicle but delivering the right mobility solutions \u2013 whether public, private, or through cross-company collaboration.”<\/strong><\/em><\/p>\n

<\/strong><\/p>\n

E-Mobility Starts in the Mind<\/strong><\/h3>\n

Ortner speaks from experience: he drives ~70,000 km annually in electric vehicles \u2013 and has for years. To him, e-mobility symbolizes openness to change<\/strong> \u2013 not just technologically, but mentally. <\/p>\n

 <\/p>\n

“If you\u2019re willing to adapt your habits, far more is possible than you might think. Five years ago, I couldn\u2019t imagine driving exclusively electric \u2013 now it\u2019s my everyday reality.”<\/strong><\/em><\/p>\n

\n

He also stresses that e-mobility alone isn\u2019t the solution<\/strong> sein kann. New concepts are needed to optimize resource use and <\/strong>improve access<\/strong>. <\/p>\n

Challenges and Opportunities for the Industry<\/strong><\/h3>\n

Change brings uncertainty \u2013 but also potential. Ortner sees the industry\u2019s future in enhanced advisory expertise, innovative business model<\/strong> and deep digital integration<\/strong>. Autonomous driving, app-based booking, and connected services will redefine mobility behavior. <\/p>\n

 <\/p>\n

“Perhaps we\u2019ll no longer sell cars tomorrow, but mobility services \u2013 ensuring the system works for everyone.”<\/strong><\/em><\/p>\n

 <\/p>\n

Collective Over Individual \u2013 Mobility as a Shared Good<\/strong><\/h3>\n

A key trend Ortner highlights: sharing and collectivization<\/strong>. Shared vehicles maximize efficiency \u2013 easing pressure on cities, the environment, and infrastructure. <\/p>\n

The technology is ready<\/strong>, he says \u2013 but societal willingness to rethink ownershiph<\/strong> and embrace new approaches is critical.<\/p>\n

<\/strong><\/p>\n

Conclusion: Change Can Be Shaped <\/strong>– With clear insights and practical examples, Hubert Ortner brought the automotive perspective to the “Go 2050” dialogue on sustainable mobility. For him, one thing is certain: the future belongs to flexible, digital, and shared mobility solutions. The industry must actively shape this transition<\/strong> \u2013 through openness, advisory excellence, and innovation. <\/p>\n

The broadcast, aired on Rh\u00f4ne TV, can be viewed here<\/em><\/strong><\/a> in the original French version.<\/p>\n

 <\/p>\n

Interested in Formation4You\u2019s content and formats? Sign up for our newsletter<\/a> now! <\/p>\n

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What will drive the mobility of the future? What role does the automotive industry play in the transformation – and how are customer expectations changing? These and other questions were the focus of the \u201cGo 2050\u201d forum in the Swiss canton of Valais. 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